For resorts, hotels, private clubs, developers & event operators

Turn your courts, amenities & events into revenue-producing experiences.

PDI Hospitality & Events works with owners and operators to evaluate the opportunity, build the revenue strategy, design the programming, and bring differentiated guest and member experiences to market. Pickleball and racquet sports are where we started; the business case is what we deliver.

From amenity to business strategy

Pickleball at your property is probably underperforming. Here's why.

Racquet sports and active-lifestyle experiences create opportunity far beyond court utilization: programming, pricing, memberships, group business, food and beverage, sponsorships, partnerships, and destination experiences. Most properties built the asset and stopped there. The programming, packaging, and sell-through never followed.

01

No programming, no revenue

A court without programmed play (clinics, leagues, round robins, pro-led sessions) generates 20 to 40% of its realistic revenue. Most properties default to open play and call it done.

02

Pickleball isn't on the booking page

If pickleball isn't visible in your booking flow, hotel app, package inventory, and group sales materials, demand stays latent. Most properties hide the amenity and capture none of the lift.

03

Group sales is leaving money on the table

Corporate team-building, brand activations, and member events are the highest-margin pickleball revenue line. Properties without an integrated sales playbook miss every one of them.

Free revenue model

Model your property's revenue impact in 60 seconds.

Built from PDI engagement data across Necker Island, Hilton Palm Beach, and Fund I portfolio properties. Your inputs flow through our five-stream revenue model and return scenario-tiered projections. Enter your email and we'll send the full personalized report: property-specific narrative, methodology, and recommended next steps.

Pickleball Revenue Impact Calculator
Property-specific scenario modeling · PDI proprietary
Free · No card required
4
Low case
$0
per room
High case
$0
per room
Get the full property-specific report
A personalized 4-page PDF with revenue composition, methodology, and recommended next steps, sent to your inbox.

No spam, no list sharing. One report, one follow-up from a PDI principal.
Who we serve

Built for owners and operators who want more from their amenities, programming, and events.

R
Resorts & Hotels

Differentiated guest experiences and revenue strategies around pickleball, racquet sports, wellness, events, and active hospitality. RevPAR lift, F&B capture, and group business that shows up on the P&L.

Model your property →
C
Private Clubs

Stronger member engagement, programming, retention, and amenity value through a strategic approach to racquet sports. Waitlists and dues justification, not just court time.

Talk to us about your club →
D
Developers & Communities

Amenity investment evaluated the way a lender would: feasibility, programming, financial modeling, positioning, and activation planning before the capital is committed.

Evaluate an amenity →
E
Events & Experiences

Tournaments, expos, destination experiences, sponsorship programs, and hospitality-driven events with a clear business purpose behind every one.

See what we produce →
What we do

Strategy grounded in operations, revenue, and the guest experience.

Six advisory capabilities. Most engagements combine two or three. Every one of them starts with the economics.

01
Strategy & Feasibility

Demand, positioning, revenue potential, programming, operating requirements, and investment considerations, evaluated before you commit resources.

02
Racquet Sports Activation

Pickleball and racquet sports concepts aligned with your guests, members, physical environment, and business objectives. Layout, build validation, and launch.

03
Hospitality Programming

Programming built around guest engagement: packages, group business, events, clinics, experiences, and the incremental revenue each one produces.

04
Events & Experiences

Tournaments, destination events, expos, sponsorship opportunities, branded activations, and partner-driven experiences, designed and produced.

05
Revenue Strategy

Operating assumptions around pricing, participation, utilization, programming, memberships, sponsorships, and ancillary revenue. The model ownership can defend.

06
Strategic Advisory

Ongoing strategic leadership and fractional advisory support as hospitality and racquet-sports initiatives move from concept through operation.

How we model revenue

Five revenue streams. Three scenario tiers. One defensible model.

PDI's revenue impact model decomposes pickleball into five distinct line items, each with low, mid, and high scenarios scaled by property archetype. This is the same framework behind every Revenue Brief and Activation Blueprint we deliver.

Why ranges, not point estimates. A single revenue projection feels confident; it's also wrong. Variance in pickleball revenue is real and explainable. It tracks programming intensity, demand capture, and group sales execution. Showing the range surfaces the levers.

Why property archetype matters. A destination resort captures the full revenue stack. An urban hotel trades ADR lift for F&B intensity. A club punches above its weight on group sales. The model bakes these in.

Why we share the methodology. Most industry estimates hide behind black-box claims. PDI publishes the math because we want operators to push back, test it against their own data, and engage on the strategic levers, not the arithmetic.

Court fees, clinics, lessons
Per-court annual play revenue
28 to 95K
Incremental room nights
Pickleball-attributable demand lift
1.5 to 6%
F&B capture
Poolside, lounge, post-play spend
18 to 65K
Group sales & events
Corporate, brand, member events
35 to 180K
Sponsorship & activations
Brand partnerships, tournament inventory
8 to 75K
Total impact
Property-specific scenario
Custom
The PDI Way™

Operator-led. Revenue-focused. Built for execution.

PDI approaches hospitality opportunities from the operating side of the table. A recommendation has to make sense for the property, for the guest or member, and for the business. If it doesn't clear all three, it doesn't ship.

Operator perspective

Every opportunity is evaluated through the realities of running the business: staffing, seasonality, guest flow, and what the team can actually execute.

Revenue focus

We start with the economic opportunity and the assumptions behind it, then work backward to the programming that produces it.

Guest & member experience

Programming is built around the people using the property. Experiences guests value are the only ones that compound.

Execution

Strategy gets translated into priorities, responsibilities, decisions, and next steps. Management leaves with a plan, not a deck.

"Operators beat consultants. Culture drives growth. Systems before scale."
Featured work

PDI doesn't theorize hospitality. We operate it.

Programming the world's most exclusive pickleball event. Activating courts at a Hilton property in a top-25 leisure market. Diligencing nine companies across the pickleball value chain.

Ultra-luxury · Founding partner
Necker Island Pickleball Forum

PDI structured all programming, oversaw 7 court builds, recruited sponsors and pro players, and led the signature glow-in-the-dark event for a 5-day ultra-luxury pro-am on Sir Richard Branson's private island. Years 1 and 2.

7
Courts overseen
2yr
Founding partner
Hilton · Racquet sports advisory
Hilton Palm Beach

Racquet Sports Advisory engagement via Cicero Hospitality. PDI delivered court layout (2 pickleball plus 1 padel configurations), build budget validation ($151 to 248K range), launch event design, and a 12-month activation plan.

3
Courts planned
12mo
Activation plan
Fund I · Portfolio diligence
PDI Capital Portfolio

Reg D fund deploying across the pickleball value chain: technology, audience, facilities, financial infrastructure, and physical infrastructure. Operational depth that informs every consulting engagement.

9
Portfolio cos.
5
Value chain layers
Beyond the courts

Create experiences people travel for, participate in, and return to.

PDI works at the intersection of hospitality, racquet sports, travel, events, and partnerships to develop differentiated experiences with a clear business purpose. Necker Island is the proof point. The Mid-Atlantic Pickleball Expo is the platform. Your property is next.

Discuss an event or experience
  • Destination pickleball experiences
  • Resort tournaments
  • Corporate and group experiences
  • Expos and industry events
  • Sponsorship programs
  • Brand activations
  • Club events
  • Travel partnerships
How we engage

Start with the opportunity. Build the right level of support from there.

Run the calculator, get the report, and if the numbers are interesting, book a 30-minute strategy conversation. No obligation, no pitch deck. From there, pick the depth that matches where you are.

Step 2 · Strategic advisory
$5,000 · 4 to 6 week engagement
Activation Blueprint
Full programming & launch playbook
  • Everything in the Revenue Brief
  • 12-month programming calendar
  • Full sponsor and vendor inventory
  • F&B tie-in and group sales playbook
  • Launch event design and PR strategy
  • Staffing and resident pro recommendations
  • Full revenue model with monthly cadence
Discuss Blueprint scope
Step 3 · Ongoing leadership
$2,500+ / mo · ongoing
Fractional Hospitality & Racquet Sports Advisor
Embedded strategic oversight
  • Monthly programming review and adjustment
  • Sponsor sourcing and partnership development
  • Event production support (4+ events per year)
  • Quarterly revenue reviews with ownership
  • Direct access to the PDI portfolio network
  • Pricing flexes with property scale
Explore advisory retainer
Calculator Strategy conversation Revenue Brief Activation Blueprint Fractional Advisory
Who you'll work with

Principals who have built, scaled, and operated at every level.

Every engagement is led by a principal, not handed to an analyst who has read about the industry.

DC
Dave Conord
Co-Founder & CEO, PDI

As President of eXp Realty, Dave led the company's scale from under 10,000 agents to roughly 85,000 across 24 countries, taking market capitalization from $100M to about $11 billion. PDI Consulting brings that operating discipline to hospitality: systems before scale, culture as the growth engine, and a principal at the table for every engagement.

Founding partner, Necker Island Pickleball Forum · PDI Capital Fund I (9-company portfolio) · Hilton Palm Beach racquet sports advisory
TA
Tim Allen
Director of Hospitality & Events, PDI

More than 30 years of premium guest-experience leadership and $200M+ in private equity and real estate transactions. Tennis Director at the Fontainebleau Resort & Spa. Owner-operator of the watersports concession at Four Seasons Great Exuma and of Concordia Eco Resort in the U.S. Virgin Islands, where he drove occupancy past 90%. Tim leads the PDI Hospitality & Events practice.

USPTA Certified Tennis Professional · PPR Certified Pickleball Professional · Certified Strength & Conditioning Coach
Strategy from PDI Consulting. Execution from PDI Hospitality & Events. The cleanest handoff in the industry, because both sit under the same roof.
Questions GMs and owners ask

Frequently asked.

Our courts are already built but underutilized. Is the Brief still relevant?
It's more relevant. The hardest revenue to capture is the revenue from assets you've already paid for. Properties with existing courts skip the capex conversation entirely; the Brief focuses on programming intensity, demand capture, the group sales playbook, and the activation calendar. Payback is immediate because there's no build investment to recoup.
Why $1,500 and not $25,000 like other consultants?
Because the Brief is a sharp tool, not a 200-page report. It validates whether pickleball makes sense for your property, sizes the opportunity against your real data, and gives ownership the recommendation they need to greenlight or kill. If it makes sense, the Activation Blueprint is next. If it doesn't, you've spent $1,500 to avoid a bad decision.
We're a private club, not a hotel. Does the model apply?
Yes, with different weights. Clubs don't get the room-night lift, but they punch above their weight on group sales, member events, and dues justification. Select "Country / racquet club" in the calculator and the archetype multipliers adjust. The Brief for a club focuses on member engagement, retention, and programming economics rather than RevPAR.
How does PDI compare to traditional racquet sports consultants?
Traditional racquet sports consultants think about courts. PDI thinks about revenue. We're hospitality-first because PDI Hospitality & Events runs programming at live properties, and investor-first because PDI Capital diligences companies across the value chain. The combination produces work that's both operationally credible and financially rigorous.
Can PDI produce the event or execute the activation, or just plan it?
Both. PDI Consulting designs the strategy. PDI Hospitality & Events handles execution: programming, launch events, tournaments, sponsorship, and partner activations. Properties can engage either independently or as an integrated package.
What's the typical engagement timeline?
Revenue Brief: 2 weeks from kickoff to findings presentation. Activation Blueprint: 4 to 6 weeks. Fractional Advisory: ongoing, with most properties starting on a 6-month minimum. Brief, then Blueprint, then Advisory is the natural progression, though properties can enter at any tier.
Let's talk about your opportunity

Planning an amenity, a program, a club initiative, or a destination experience?

A 30-minute strategy conversation. No deck, no pitch. We walk through your property, your goals, and confirm where PDI brings value and what the right next step is.

  • Run the calculator first if you haven't; we'll have your numbers in front of us.
  • You'll hear back from a PDI principal within one business day.
  • If the Revenue Brief isn't the right fit, we'll tell you.
Prefer email? dave@pickleballdi.com

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